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PRESS ROOM: L’Oreal USA Partners with NAACP to Launch Grant Program for Black-owned Small Businesses

In addition to one-time funding, L'Oréal USA is committed to providing grantees with professional mentorship and business development support with the participation of top executives from its leading beauty brands and its professional beauty products distributor, SalonCentric. (PHOTO: iStockphoto / NNPA)NNPA NEWSWIRE — As small businesses in America have been hit the hardest by the economic fallout of the pandemic and Black-owned businesses are shutting down twice as fast as others according to NBER, L’Oréal USA teamed up with the NAACP to identify the most promising Black-owned small businesses and entrepreneurs in the beauty industry that are most in need of investment.

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