Joyner Lucas teams up with Lil Tjay in the powerful video for his new single “Dreams Unfold.”
Directed by Ben Proulx and Joyner, the video is a satirical take on the influence of hip-hop culture on young fans. Joyner impersonates popular children’s entertainers while glorifying sex, drugs, and violence. In one scene, he portrays a gun-toting and drug-pushing Santa Claus and in another, he’s the host of “Booze Clues.” He also takes on the role of Blippi, showing pornographic magazines to his impressionable audience.
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The video ends with a message to his fellow entertainers: “Let’s be better role models.”
“Dreams Unfold” follows Joyner’s Lil Baby collaboration “Ramen & OJ” in April. His album Evolution was released last fall.
On Sept. 5, Joyner will headline his Joyner Fest in his hometown of Worcester, Mass., with performances from Lil Skies and Milliz.
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