“In a business where production, distribution, and sales are the pillars of success,” Diageo and its leaders “have put their feet on the neck of Mr. Combs’ brands” by starving them of resources, the suit says. “Contracts matter more than press releases.”
The hip-hop business mogul is seeking billions in damages “in a proceeding not before this court,” according to the complaint.
TMZ reported that Diddy has complained that Diageo has refused to properly market and invest in DeLeon for the past several years while focusing more on other tequila brands like Don Julio or George Clooney’s Casamigos.
Among his complaints, Diddy alleges the company has been neglectful toward his brand. DeLeon has repeatedly been out of stock at retailers nationwide, including larger markets like California and New York.
