SUMMARY:
The Account Executive is responsible for achieving national advertising revenue targets through direct sales to accounts in his/her assigned advertisers, agencies, and territories.
RESPONSIBILITIES:
- Communicate the value and brand strength of Urban One Networks to advertisers and agencies
- Create compelling presentations that convey the benefits and features of TV One Networks’ programming and the viewing audiences
- Proactively keep clients informed of pertinent account and network information, as well as marketplace conditions
- Make in-person visits to advertisers, agencies and any other applicable entities to drive revenue
- Carry out the entire sales process from initial contact to deal close
- Generate revenue through new account development and existing account growth
- Respond to requests for proposal
- Implement approved advertising sales strategies as set forth by sales management
- Build and maintain exceptional relationships with advertisers and agencies
- Monitor trends in African-American consumption practices that may impact the overall business
- Remain up to date with client strategies and campaigns
- Remain current with competitive networks
- Remain accountable for servicing specific advertising accounts
- Partner with research to aid in the sales process
- Manage added-value agreements for advertisers
- Stay current with TV One’s ratings performance and programming
KNOWLEDGE/SKILLS/ABILITIES:
- Strong knowledge of cable industry, and in particular as it relates to African-American demographics
- Proficiency in Microsoft Word, PowerPoint, and Excel
- Strong verbal and written communication, negotiation and presentation skills
- Knowledge of project management methods and techniques
- Knowledge of OTT, CTV trends
- 20-30% domestic travel
- Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines.
- Legally authorized to work in the United States
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree or equivalent experience and minimum 4+ years national advertising sales or equivalent sales experience.
Salary Range: $80,000 – $100,000
If interested in applying for the Account Executive position, please click the “Apply Now” button below and attach your resume to the email pop-up box
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