By Stixx Matthews ·Updated May 7, 2024
For makeup lovers, having a collection of lip liners is a rite of passage. Although it can be challenging to find ones that are suitable for Black and Brown skin tones, the search has certainly become easier over the years. And now, the bar is being set even higher thanks to Ami Colé’s new Soft Shape Lip Liner.
“Adding the Soft Shape Lip Liner to the Ami Colé collection was a no-brainer,” N’Diaye-Mbaye explains of the creamy, Marula oil- src=”https://www.essence.com/wp-content/uploads/2024/05/Ami-Cole-Marie-Lip-Liner-Cafe-Touba5612-scaled.jpg” alt=”Elevate Your Lip Combo With Ami Colé’s Newest Product” width=”400″ height=”599″ />
And speaking of icons, N’Diaye-Mbaye, in her journey to craft lip liners, found inspiration among cultural figures such as Brandy, Mary J. Blige and Missy Elliot, who She fondly refers to these women as “it girls.” The blueprint for her idea was also deeply personal. “Lip liner for me is nostalgia, it holds a legacy passed down from generation to generation,” founder Diarrha N’Diaye-Mbaye tells ESSENCE. “Our mothers used it, our grandmothers used it, our great-grandmothers used it and with each application there was a story and an experience. Lip liner is not a trend, it’s in our heritage.”
In addition to the launch, the brand is introducing the “My Lips Tell A Story” campaign which further expounds on the significance of the lip liner and cements the overarching story of the product. “We created a video that celebrates the cultural roots and longstanding relevance of standout lip liner looks in Black and Brown communities,” N’Diaye-Mbaye says.
Overall, the product and campaign are an ode to authenticity. “It’s all about the girls finding comfort in their local beauty supply store, in their local nail salon, in their local hangout spot,” she adds. “I have always envisioned launching a lip liner for Ami Colé and just like with every product we launch, we always keep our girl and community in mind.”
TOPICS: Ami Colé beauty launch lips makeup
The post Elevate Your Lip Combo With Ami Colé’s Newest Product appeared first on Essence.
