By Kimberly Wilson ·Updated September 14, 2024
When it comes to fragrance, nothing makes you feel more luxurious than a scent that lingers throughout the day, leaving a lasting impression. But if you’ve been reluctant to splurge on high-end designer perfumes, there’s a Black-owned bodycare brand that’s shaking up the fragrance world with its affordable yet high-quality offerings: Orena Fragrances.
Founded by Nabeelah Aminah, Orena is a brand that not only captures the essence of luxury but does so at a price point that makes it accessible to everyone.
I first stumbled upon Orena through TikTok, where fragrances enthusiasts like Zoe, the Perfume Princess, were raving about how the brand’s fragrance oils, butters and lotions stack up to popular designer scents like Tom Ford and Maison Francis Kurkdjian. Naturally, I had to see what the buzz was about—and I was not disappointed.
If you love smelling like a snack, Orena has you covered. Whether you’re drawn to gourmand notes (think vanilla, caramel, and chocolate), sensual florals, or deep, musky bases, there’s a scent in their collection that will suit your tastes. As soon as I tried their “Gourmand Heaven” body butter, a sensual blend of vanilla cupcakes and creme brulee, I was sold. It’s sweet without being overwhelming and feels like the perfect signature scent for evening wear, especially with the fall and winter months on the horizon.
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Much like other luxury fragrances, Orena’s perfumes offer depth and complexity, yet they come in at a price that doesn’t break the bank. Starting under $50, you can build a collection of sophisticated scents that will make you feel like you’ve just stepped out of a high-end boutique—without having to sacrifice your budget.
At the helm of Orena Fragrances is founder Nabeelah Aminah, a visionary who recognized the gap in the fragrance market for affordable luxury perfumes. With a commitment to creating sophisticated, long-lasting scents, Aminah has built a brand that delivers high-end quality at a fraction of the cost. Under her leadership, Orena has developed a loyal following, with users across TikTok and Instagram praising the brand’s ability to capture the essence of popular designer fragrances.
As a Black woman in the beauty industry, Aminah is part of a growing movement of Black entrepreneurs who are redefining what it means to be a luxury brand. Orena Fragrances is not just a perfume brand; it’s a symbol of empowerment and inclusivity, offering a space for those who want to enjoy the finer things in life without the financial strain.
There’s never been a better time to support Black-owned beauty brands. The rise of Black entrepreneurs in the skincare and fragrance industries is a direct response to a lack of representation in mainstream beauty, and brands like Orena are proving that quality and luxury don’t have to be exclusive. According to the U.S. Census Bureau, the number of Black-owned businesses grew significantly in the past decade, and this trend is also reflected in the beauty and personal care market. As of 2021, Black consumers spent over $6.6 billion on beauty and personal care products, underscoring the importance of brands that cater to this market.
But it’s not just about >One TikTok user compared their “Caramel Vanilla” body oil to Bianco Latte’s version and was blown away by how close the scents were—at a fraction of the price. Another user emphasized how the brand “snapped” with the scent.
This kind of organic social media buzz speaks volumes about the brand’s appeal. Orena is not just a fleeting trend—it’s a brand that’s here to stay, with a loyal following that continues to grow by the day.
If you haven’t tried Orena Fragrances yet, what are you waiting for? Whether you’re a fragrance fanatic or just getting started on your scent journey, this brand is a must-shop for anyone looking to elevate their collection while supporting a Black-owned business.
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