*In the world of entrepreneurship, every business has a unique origin story, and the journey of Ben’s Boys Premium Food is no exception. It all began with a dream nurtured by William Wyatt and his visionary son, Joseph Wyatt.
In an anecdote cherished by many, William recalls how Joseph, since childhood, has always believed, “One day we are going to be in this place and one day we are going to be doing this thing.” Initially skeptical, William’s heart eventually guided him, allowing him to leap into his son’s dreams as they ventured into the culinary world together, reports Queen City News.
In 2020, amid a global pandemic, father and son decided to open a food truck in the parking lot of a local shopping center. The response was remarkable.
“When the lines started getting long and people began making us an everyday part of their lives, I was like, ‘Hey, we got something here,’” Joseph shared. Their food truck quickly became known for serving premium Southern comfort food, capturing the hearts and taste buds of the community, which eventually paved the way for their brick-and-mortar restaurant in Greensboro, NC.
Yet, the path to success was not without its challenges. In a twist of fate, William was diagnosed with cancer last year. Following a grueling 16 days in the hospital for treatment, he returned home with strict medical instructions to rest. However, the adventurous spirit shared between father and son broke through these constraints.
“So, that morning, he called me early and said, ‘Don’t tell mom, but you get up and get dressed and we are going to be at Target when they open the doors,’” William recalls smilingly. The excursion was short but meaningful, culminating in their products being featured among the frozen seafood selection at Target.
“A dream that started in a parking lot four years ago has led us to stores up and down the East Coast,” Joseph proudly declared. Their products, including the memorable Aunt Dot’s salmon patties, are named in honor of family—Aunt Dot being Joseph’s mother, and the company name, Ben’s Boys, a heartfelt tribute to William’s father.
Reflecting on their journey, William expresses a sense of disbelief interwoven with gratitude.
“For me, I still wonder if this is real. You dream about these things, you talk about these things,” he says. The moment he held their product packages, feeling the tangible result of their hard work and dreams, he found both motivation and healing.
Today, Ben’s Boys Premium Food products are now available at 457 Target stores, marking a significant milestone in their journey and a testament to the power of perseverance, family bonds, and the relentless pursuit of dreams.
For the Wyatts, it’s more than just a business. It’s a narrative of love, resilience, and legacy—a story crafted in a parking lot that has blossomed into a fulfilling reality.
“It’s like the check on the start of your dreams, and being able to do that with my father is amazing,” Joseph Wyatt concludes.
Their story continues to inspire others, encapsulating the essence of not only starting a business but also building a legacy filled with passion and purpose.
The Wyatts hope their journey encourages others to pursue their dreams, no matter the obstacles, proving it’s never too late to turn a vision into reality. Get more info, here.
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