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How childhood dreams helped Lexus’ Michael Moore mold a legacy of success

Michael Moore speaking at Dreaming Out Loud event on Aug. 29, 2019. (Photo credit: PointBlackPeriod, LLC — Raevaughn Lucas)ROLLINGOUT — It’s safe to say most kids grow up playing “That’s my car!” as they watch their favorite vehicles ride by and dream about one day owning one. But for Lexus’ Michael Moore, that dream not only became reality, but it also became a calling. For Moore, a native of Los Angeles and the senior manager of Lexus Product Marketing for Toyota Motor North America, that dream was tangible growing up only about five minutes from a Toyota headquarters. Admittedly, he knew nothing about the planning or marketing of the vehicles. He knew nothing about the nuances of working for the massive dealerships that he admired. He just knew that he wanted in.

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