*Adidas has teamed up with Premium Goods, the first Black woman-owned sneaker boutique in the U.S., to release a limited-edition Campus ’00 sneaker.
This collaboration, led by Premium Goods founder Jennifer Ford, celebrates Black entrepreneurship, Houston’s vibrant car culture, and community power, ESSENCE reports. Ford has spent 20 years blending sneaker culture with the community in Houston. The Campus ’00 design incorporates elements inspired by Houston’s car scene, including a hidden pocket symbolizing a glove compartment and cracked leather representing the imperfections of real cars, reflecting the city’s grit and creativity.
Here’s more from ESSENCE:
To mark this significant collaboration, Premium Goods and adidas Cornerstone Community are hosting an event that goes beyond the typical product launch. The Asylum Car Garage will serve as the backdrop for a curated car show, showcasing Houston’s automotive culture. This community-centered gathering will feature a carefully selected display of vehicles, interactive car simulation experiences, and live music. Attendees will also have the exclusive opportunity to see the Campus ’00 in person, bridging the worlds of sneaker enthusiasm and car culture in a uniquely Houston way.
The PG X CAMPUS ’00 will be available for car show attendees on October 19, and to the general public on October 24. They will be available to purchase at Premium Goods or online at premiumgoods.com for $130.00.
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A portion of every sale will be donated to Dekaney High School’s Auto Tech program, funding initiatives like car care clinics, safety workshops, and driver’s education programs.
Check out the limited-edition sneaker via the Instagram post above.
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