*We caught up with U.S. Track & Field legend and 11-time Olympic medalist Allyson Felix to dish on her inspiring partnership with Pampers.
Felix, a dedicated mother herself, is working with Pampers to support parents of premature infants through a significant initiative. Pampers has committed to donating up to one million preemie diapers to NICUs across the country. According to the news release, from July 2 to September 2, 2024, Pampers will contribute one Pampers Preemie Swaddlers diaper to Children’s Miracle Network hospitals for every purchase of a Pampers Swaddlers Huge Pack at Walmart. This effort continues Pampers’ longstanding tradition of supporting the healthy development of babies, especially those who need it the most.
“My daughter’s arrival was a big moment for us as a family, but it was also a time of uncertainty. In the NICU, she spent her first days and weeks separated from me as we both embarked on our own health journeys after birth,” said Felix in a statement.
“For many families, the NICU is just another hurdle they have to clear before crossing the finish line and settling in at home. It’s a time when parents and their baby need to feel love and support, so I’m proud to be partnering with Pampers at Walmart to help NICU families across the country.”
Marty Vanderstelt, father of two and Senior Vice President, North America Baby Care at P&G, added, “As preemies face the biggest challenge of their lives in the NICU, it’s important that we do what we can to help simplify their stay, and providing specially designed diapers is a small way that we can support them.”
1 in 10 babies are born too soon and their premature skin needs special care. @Pampers created Preemie Swaddlers with input from more than 200 nurses and therapists, 50 hours of interviews and 10,000 hours of research. #PGInnovation pic.twitter.com/cNOSOYIM3J
— Procter & Gamble (@ProcterGamble) May 16, 2023
Per the news release, Pampers Preemie Swaddlers are made of Blankie Soft material for ultimate softness and have unique features meant to protect the delicate skin of premature babies:
- Has a Multi-Stripe Wetness Indicator that allows for early, accurate detection of wet diapers to help nurses and parents better care for baby’s skin
- Protects your baby’s delicate belly with our Umbilical Cord Notch
- Reversible design with re-attachable tabs for any-position diaper change to minimize overhandling baby
Pampers has been supporting parents of premature infants since the 2002 introduction of its specialized preemie diaper. It is the top choice of U.S. hospitals and the diaper recommended by 95% of NICU nurses.
Hear more about the initiative via our exclusive conversation with Allyson Felix below.
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