Racial justice advocacy group, Color for Change, is doing its part to help Black entrepreneurs and brands survive through the COVID-19 pandemic. The organization has recently launched a new digital directory to help consumers discover Black-owned brands under various categories called the Black Business Green Book so consumers can patronize Black business through the holiday season.
“We must do all that we can to help Black-owned small businesses — the economic engines and cultural hubs of our communities — as the devastating effects of COVID-19 and the lack of adequate federal aid continue to threaten their survival,” said Jade Magnus Ogunnaike, senior campaigns director at Color Of Change in a press statement sent to BLACK ENTERPRISE.
“While our Black Business Green Book is a direct way to support Black business owners this holiday season, we know consumers alone cannot provide the level of economic relief Black businesses need to stay afloat. They need quick and decisive action from Congress, and Color Of Change will continue to leverage our millions of members to ensure that Black businesses get the financial support they need to keep their doors open.”
Consumers will be able to browse through the new digital directory under different categories, including home goods, art, food brands, clothing, books and beauty brands. The organization plans on updating the website to include more content as well, including feature stories spotlighting Black entrepreneurs and the stories behind their businesses.
This year isn’t over yet & there are still so many opportunities to shop Black this holiday season. Check out our Black Business Green Book for businesses and resources to help you fight to get Black entrepreneurs the protections & relief they are owed. https://t.co/3UauuFyfX8
— ColorOfChange (@ColorOfChange) December 28, 2020
