SUMMARY:
The Direct Response Account Executive is responsible for achieving advertising revenue targets through direct sales in assigned territories.
RESPONSIBILITIES:
- Carry out the entire sales process from initial contact to deal close.
- Build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength.
- Actively prospect for sales opportunities across all TV One Network’s Linear and Advanced TV platforms; including CTV, Cable VOD, OLV, network Apps.
- Create compelling presentations that convey the benefits and features of TV One Network’s programming, viewing audience, and
- Deliver Upfront and Network Presentation to advertising partners.
- Proactively keep clients informed of status of schedules such as potential clearance issues, rates, and marketplace conditions.
- Make in-person visits to agencies/clients and host virtual prospecting meetings per management’s direction.
- Generate revenue through new account development and growing existing accounts.
- Respond to requests for proposals.
- Implement approved advertising sales strategies set forth by sales management.
- Monitor trends in African-American consumption practices that may impact the overall business.
- Remain up to date with client strategies and campaigns.
- Partner with research to provide clients with syndicated and proprietary data that will aid in maintaining current business and securing new business.
- Remain current with competitive networks and linear and CTV media landscape.
- Collaborate with the Integrated Marketing division when appropriate to develop and pitch cross-platform campaigns and sponsorship opportunities.
- Stay current with TV One Network’s ratings performance and programming by partnering with research department.
KNOWLEDGE/SKILLS/ABILITIES:
- Strong knowledge of cable industry and in particular as it relates to African-American demographics.
- Basic knowledge of OTT/CTV media landscape.
- Proficiency in Microsoft Word, PowerPoint, and Excel.
- Strong verbal and written communication and negotiation skills.
- Excellent presentation skills exhibiting executive presence with clear and concise communication.
- Knowledge of project management methods and techniques.
- 20-30% domestic travel.
- Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines.
- Legally authorized to work in the United States
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree or equivalent experience and minimum 8+ years Direct Response advertising sales or equivalent sales experience.
Salary Range: $80,000 – $100,000 + commission
If interested in applying for the DR Account Executive position, please click the “Apply Now” button below and attach your resume to the email pop-up box
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