EUR Video News: Social Media Food Critic Keith Lee is A ‘Sweet Thang’ for Dallas Area Eatery

*A visit from TikTok food critic Keith Lee can make a hella difference in the fortunes of a mom-and-pop restaurant. Just ask Nikki Jackson and her employees at “Absolutely Edible Cakes & Catering” in Dallas’ Rowlett community.

For Jackson, the Keith Lee effect is real. She took no chances on him paying her a visit

“I willed Keith here,” Jackson said. “I had a whole Keith Lee support group, but we had a whole plan–every day at this hour. I need 100 of you guys to email him.”

Jackson worked her two-week audacious approach to reach Lee. The bakery and catering company owner posted videos and enlisted the support of others to kindly encourage Lee to come to her business, where she’d be in a custom t-shirt for his arrival. Check out the video report above for the full story on food critic Keith Lee’s visit to “Absolutely Edible Cakes & Catering.”