A wise and flawless woman once told us girls run the world, but Freddie Harrel reminded social media on Monday, that we also run multimillion-dollar businesses.
In an Instagram post, the fashion and beauty influencer announced that Radswan, Harrel’s conscious beauty brand that will launch next year, has raised $2 Million from an all-female pool of venture capitalist to start a line of premium Afro hair extensions.
“Women will be able to purchase premium synthetic hair extensions and wigs directly from the brand’s website” and “clip in the hair without having to spend hours in a salon chair,” the Evening Standard reports.
Harrel refers to this part of her company’s journey as making history.
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Phew, here we are 
. Some of you already know since we shared it with the @radswan gang last week, but I needed a hot minute to process before sharing it on here! All of a sudden reality shifted, it wasn’t the untold fantasy I had built in my mind anymore, or the secret it turned into when we signed the first term sheet hours before my birthday (that’s July!) – it got real, and everything else got wild, including the imposter syndrome and the need to retreat – I spent most of the year on/off social media, so being pulled back in with so much attention felt a bit unsettling 
But I’m back! I won’t bore you with long captions, but there’s a LOT to say since I’ve kept you out of the loop for so long, right? So let’s split in chapters, shall we? 
This is Chapter 1: We’re making history! HERE IT IS, we’ve (me, boosted by your support = we) raised $2m from an all-female group of kickass VCs, and the @radswan is about to bless us all with its birth in Spring 20 
! I know many of you wanted us to launch yesterday, and I didn’t want to tell you we couldn’t make it happen until next Spring without more explanation. Big Hair No Care took off in ways we couldn’t keep up with by end of last year, I needed backup and I’m so proud and thrilled to announce that we now have a solid gang, and you’re not ready for what’s coming… Link for both articles are in the bio, rest of the story to follow in Chapter 2-4 
A post shared by Frédérique Harrel (@freddieharrel) on Nov 18, 2019 at 12:31pm PST
“This is Chapter 1: We’re making history!” she captioned the Instagram post,“…you’re not ready for what’s coming,” she continued.
The company won’t launch until Spring 2020, but you can get a preview of the brand’s first lookbook in Radswan’s virtual manifesto.
For more updates, join the waitlist here.
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