Celebrities are often blinged out in one of a kind finds that are usually unattainable. Actress and entrepreneur, Kali Hawk is responsible for designing some of those pieces but now, she has launched her jewelry line available to the public. Seen on celebrities like Beyoncé, Janet Jackson, Serena Willians and The Migos, H. CROWNE brings the glamorous jewels that are worn by stars to the everyday consumer.
The designer prides herself on being able to release new collections every month, as opposed to every season. For fans of the brand, they’ve also established an affordable subscription box option to experience new samples each month as they’re coming in. “Everyone deserves the VIP experience,” says Hawk. “Pretty much what I’ve done is I’ve taken all of the tricks of the trade for the wealthy customer and made it available to everyone.” Even though Hawk is relatively new to the jewelry game, her love, and passion for creating brought a new taste to luxe jewels.
ESSENCE got a chance to catch up with Hawk and discuss H.CROWNE’s impact on today’s jewelry industry.
ESSENCE: How was your transition from TV or the big screen to the design world?
Hawk: I think having an acting career really helped me to really get in touch with salesmanship along with marketing – As both of those are driving forces that make allure that of Hollywood. Essentially what I’m doing is I’m taking the highest level of glamour and making it accessible to everyone.
ESSENCE: What inspired your design aesthetic when creating jewelry?
Hawk: I loved going to the Metropolitan Museum as a New Yorker, I’d pass it all the time and it has become my favorite place. I’m also inspired by royal jewelry and crowns. Sadly, it isn’t accessible for people to see ancient Egyptian jewelry, that’s all 24 karat gold. So I commissioned someone to start making me things like what I saw in the museum. I did a whole collection in 24 karat gold, which everyone said I couldn’t do but the material was too soft. However, it’s not. I’m really big on providing jewelry like ones found in a museum for people at every price point.
ESSENCE: How do you think your subscription-based box will change the jewelry industry?
Hawk: I thought a subscription-based jewelry box would be the perfect way for all the jewelry lovers out there to stay up-to-date with all the latest H.CROWNE samples that I will be producing monthly. I think the monthly subscription boxes are also a great way to invite people to try out new styles as I’m making it and a great gift option for holidays.
ESSENCE: What does the future hold for H.CROWNE?
Hawk: For the future, I’d love to keep catering to the marketplace of celebrities and celebrity stylists. And also, making those things available and accessible to their fans and the people who like quality. They deserve to look great and have the best quality regardless of the price point.
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