It’s no secret that haircare products with natural ingredients are better for your overall health. Over the past few years, beauty makers and consumers alike have become more mindful of the harsh chemicals in products. The transition to clean beauty products has shifted the way that companies formulate products.
That is why African Pride created the Coils Require More campaign and launched a collection of beauty aids that are made with natural ingredients like chocolate, coconuts, honey, and more.
The collection is designed with naturalistas in mind—no matter their hair type or texture. Celebrity stylist Robin D. Groover, the founder of Too Groovy Hair Salon in Atlanta, wants to help women protect their natural tresses and hair health using African Pride’s Moisture Miracle products.
If you’re looking for ways to style and protect your hair, take a look at these tips from Groover.
(Image: Instagram/African Pride)
What styling opportunities does each product offer women?
Through its newest campaign, Coils Require More, African Pride’s Moisture Miracle Collection is setting out to show the various ways to love and care for coily and curly textured hair with a regimen the brand has coined as their Coily Girl Method.
I’m a fan of this regimen because it places just as much emphasis on great technique as it does on premium, natural ingredients for coily and curly textures. The goal of this technique is simple: healthy coils and curls that flourish with maximum control, hydration, and shine. But the best part about the regimen is that it shows true styling versatility. Whether mixing, layering, or cocktailing the products in each step, the biggest opportunity for consumers lies in the reliability of a healthy hair regimen that places importance on providing premium, natural ingredients all under $5, without compromising quality.
The Coily Girl Method can be explained in 5 necessary steps:
Step 1: Moisture Miracle Aloe & Coconut Water Pre-Shampoo. Incorporating a Pre-Shampoo into your regimen helps to minimize breakage and defines coils.
Step 2: Moisture Miracle Honey & Coconut Oil Shampoo and Honey, Chocolate, & Coconut Oil Conditioner. This moisturizing combination removes dirt and buildup from hair without stripping hair of its natural oils to deeply penetrate coils, leaving the hair soft, nourished, and with shine.
Step 3: Moisture Miracle Coconut Milk & Honey Leave-In Conditioner. This deep penetrating leave-in conditioner uses a nourishing blend of Coconut Milk & Honey to impart lasting moisture while helping to protect against breakage.
Step 4: Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream. This versatile curling cream blends Shea Butter and Flaxseed Oil to provide deep moisture, lasting definition, and radiant shine, leaving coily styles smooth and bouncy with a soft hold.
Step 5: Moisture Miracle 5 Essential Oils. Protect your coils and style definition with this restorative hair and scalp oil. It uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils with body and shine.
Confidence is Key
RDB: I also love that the possibilities of the Moisture Miracle Collection extend past healthy haircare. Consumers can feel confident creating nourished and hydrated wash-n-go’s, twist-outs, braid outs, finger coil styles, rod sets, and any coily-curly style desired.
How can women use the products from the new collection to achieve fun go-to looks?
Fun go-to looks start with great care and creativity. Refresh old curls with the leave-in conditioning spray and re-work rod sets to add more definition and volume using the curling cream. Or, fluff out a puff with the Leave-In Conditioner.
As we transition into the Spring from the Winter, what are some protective styles that women can create to protect their hair using the products?
Protective styles are easy to maintain. For optimal protective care for natural coils and curls, use the Moisture Miracle Leave-In Conditioner for scalp nourishment throughout the longevity of the style without creating build-up. Another rule of thumb is to refresh any type of curls with a leave-in vs water.
To learn more about the Coils Require More campaign, click here.
