By Kerane Marcellus ·Updated January 23, 2023
Artist Christopher Roberts dreamt of conceptualizing a space for Black artists, designers, and visionaries alike to be able to feel welcome and comfortable enough to dream. Enter SEED Brkyln. Founded in October of 2022, SEED is a space where luxury rids any uptight and unwelcoming energy that many Black consumers experience; it’s a space where browsing doesn’t have to mean buying something. Most importantly, Robert’s wanted it in the heart of Bedstuy, right on Bedford Avenue, as luxury and buying power don’t solely exist in Soho. “It’s the illest borough!” the multidisciplinary exclaims when describing why Bedstuy was the perfect place to open. Known for being a multifaceted curator, participating in mediums like sculpting and graphic art, Roberts took each craft to sow a “seed” for the neighborhood. “It was really out of necessity,” said Roberts. “I mean, just speaking to the landscape of Bedstuy and how rich the culture was here. I knew the archetype was here, the mindset was here, but there’s really no place for it to be nurtured.” The space comes with many concepts that are sure to feed the creative palate of young Black artists and creatives.
Martine Rose, he’s also stocked up brands like Against Medical Advice, founded by Wole Olosunde. Having up-and-coming Black designers featured isn’t performative for Roberts, as he believes Black designers are the future. More brands featured are Maharishi, Undercover, Clarks, 424, and so much more. There are even art collectibles in the space by Funko, Maritan Toys, and Super7. Open to the public but made with Black and brown people in mind, Roberts has created the ultimate luxury experience with varying price points from $10 to upwards of $1000, making things as accessible as possible. If you haven’t been yet, take a day to immerse yourself in the SEED world that he dreamt of and made a reality.
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