Tie-Dye Is Trending For The Summer!

As we recover from the thrill of Essence Fest over the weekend, we’ve had time to think back on all the incredible experiences, activations, and performances. As a result, it’s safe to say that the New Orleans event is the place to be to start the summer.

We would be remiss if we didn’t mention fashion as we look back on the wonderful times, delicious meals, and amazing people. One of the trends our fashion forecasters spotted was the cheerful and festive tie-dye.

Allow us to >The tie-dye technique is also rooted in West Africa in the Hausa region, with renowned indigo dye pits located in and around Kano, Nigeria. The garments that have been tie-dyed are then lavishly embroidered in traditional designs. Some believe that the tie-dyed clothing associated with hippie dress was inspired by these African traditions.

“The popularity of tie-dye began with the Company RIT knocking on doors of artists, and soon the DIY project became the emblem of the next decade. Mostly worn by people known as Hippies,” says luxury life>Alice Mamana.

“Tie Dye has remained the uniform of Hippie culture,” she continues. “The bold colors represent love and peace, however, it is also a way of displaying a sense of relaxing and chill, which is why we say the reemergence of tie-dye during the pandemic.”

Although this vintage look has a long history, it really rose to prominence in the late 1960s when peacemakers wore it to symbolize harmony in the midst of chaos. Although fashion has occasionally returned, it should come as no surprise that, with everything going on in our society right now, the colorful trend will be seen this summer to offer a little peace and love to our closets.

Tie-dye has been seen on a number of celebrities, including Rihanna, Lizzo, and Cardi B., and we know why.

“Tie-dye is so fly because, from a cultural perspective, it represents a few things,” says Fashion Connector AK Brown. “It represents the freedom to express one’s creativity and to be free.” She adds, “specifically from a product developer standpoint, it enhances streetwear because you can create tie-dye with different methods to elevate and really promote luxury streetwear.”

So how does one style the look so that it looks fashionable and not gimmicky?

“The tie dye speaks for itself!” Mamana tells us. “You can easily match a tie-dye top with anything like jeans. If the tie-dye is a sweat suit, match it with any color tank or tee. For dresses, just throw on some neutral sandals or a pair of heels in one of the outstanding colors in the dress. Tie-dye does all the heavy lifting, so it’s best to keep the rest of the outfit understated and match a color in the tie-dye pattern.”

Be aware that tie-dying doesn’t have to be in rainbow hues; dark and neutral shades can significantly spice up the look as well. Furthermore, tie-dye isn’t just for t-shirts. Tie-dye can also be found on socks, jewelry, shoes, and other items.

Tie-dye is an extremely versatile technique. Depending on how you’re feeling, you can be modest or extravagant.

Ahead, see a few tie-dye items we believe would be a great asset to your wardrobe this summer.

01Loops & Wales HOTSOX Women’s Knit Radial Tie Dye Crew Socks Photo Courtesy of Loop & Wales available at Loops & Wales $8 Shop Now 02While We’re aWake Green Tiedye Short Photo Courtesy of While We’re aWake available at While We’re aWake $15 Shop Now 03Lezat NICO SHIRT DRESS – GRASS TIE DYE Photo Courtesy of Lezat available at Lezat $20 Shop Now 04Abercrombie & Fitch YPB Pride Tank Photo Courtesy of Abercrombie & Fitch available at Abercrombie & Fitch $30 Shop Now 05Halara Halter Tie-Dye Backless Crisscross Textured Jumpsuit Photo Courtesy of Halara available at Halara $30 Shop Now 06Pandora ME Styling Tie-dye Double Link Photo Courtesy of Pandora available at Pandora $35 Shop Now 07Minnetonka Heidi Photo Courtesy of Minnetonka available at Minnetonka $40 Shop Now 08Heart Blaster Relax Pants Sage / Black Splat Photo Courtesy fo Heart Blaster available at Heart Blaster $48 Shop Now 09Dippin’ Daisys Vision Top Photo Courtesy of Dippin’ Daisys available at Dippin’ Daisys $50 Shop Now 10Vitality THE CORE BRA+ RIO Photo Courtesy of Vitality available at Vitality $52 Shop Now 11Toms Mallow Crossover Photo Courtesy of Toms available at Toms $55 Shop Now 12Yandy Plus Size Ride Or Dye Pajama Set Photo Courtesy of Yandy available at Yandy $57 Shop Now 13Superga TIE-DYE YELLOW MULTI Photo Courtesy of Superga available at Superga $60 Shop Now 14Bobeau Nora Tie Dye Wrap Maxi Dress Photo Courtesy of Bobeau available at Bobeau $68 Shop Now 15Fara ZEN DRESS SHADOW TIE DYE Photo Courtesy of Fara available at Fara $193 Shop Now 16Zadig & Voltaire Tie Dye One Piece Swimsuit Photo Courtesy of Zadig & Voltaire available at Zadig & Voltaire $248 Shop Now